The ability to communicate with your customers/retailers on a basis is fundamental to efficient e-business. Communications such as reminding retailers of order deadlines, special promotions, advertising activity and the like are what brings dynamism to your marketing efforts.
Likewise you are able to support your retailers by communicating to their customers on their behalf and draw potential customers in to stores.
The JBiz JavaMail module enables all of this and more. It has the ability to accurately communicate with your databases by almost any criteria and at any time. You can even set javamail to respond automatically to incoming registrations from your web site and also set predetermined personalised messages to be sent at optimal marketing timings. Just set the criteria and let it go.
Customer selection is done through very clever Boolean logic where you can set up a practically unlimited series of and/or and yes/no filters. This gives a very high level of flexibility in designing your marketing campaigns.
Within the body of the message there are no less that 12 variable fields in to which you can place information from your database. This gives a high level of enrichment and personalisation to your communications giving a higher level of success.